“It takes half your life before you discover that life is a do-it-yourself project.”

Napoleon Hill

Discover the 3 key lessons of purpose, what’s in this course, the 7 lessons you’ll receive, your Purpose Pulse-check score and how to get started now.

9 Video Lessons
Watch lesson videos and stories of other people who have brought their purpose to work.
7 Steps and 7 Lessons
Receive a weekly email lesson direct to your inbox or do the course at your own pace.
Activity Worksheets
Receive weekly activity sheets and lesson summaries with 3 things to know, ask and do.
Earn a digital certificate of completion to add to your resume and share with others.
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On YouTube
LinkedIn and subscribe to my regular Purpose in Action stories.

Course Overview

Why do you exist? What is your purpose? Why are you here?

These are big, and often scary, questions to ponder, particularly with regards to your work-life.

Yet, we spend half our waking hours each day at work, so it makes sense to make them meaningful. The best part is, you don’t need to wait for others to give you permission to bring your why to work. You can start right where you are, right now, no matter where you work. I call this BYO Purpose.

In this course, in 7 steps and 7 lessons, I’ll show you how to follow my proven path to purpose. You’ll learn how to explore your own purpose, write your own purpose statement, plan a project to bring it to life and pitch your project to your manager.


Mary's Story

Mary manages the local branch of a bank that is close to her home. She generally enjoys her job and loves her team but has been feeling increasingly restless and like something is missing, that she's not doing work that matters. While she wants to keep the security of a good job and a stable income, she's wondering if she should leave and work for a not-for-profit or start her own business.

Through doing The Purpose Project Course, Mary is able to name her purpose “to bring financial literacy to refugee women”. She wants to take on a project that utilises her banking skills, her passion for teaching and that makes a difference to refugee women. She writes a simple plan and pitches it to her Regional Manager who is in full support.

Mary joins the board of a local charity supporting refugee women and becomes the treasurer. She also writes and teaches a ‘financial literacy’ course that is hosted for the women at the branch after hours. The project gains coverage in the local media and brings in more support from other local community groups. Mary stays at the bank and eventually helps lead and coach other people in her team to create their own purpose project.

Why Do The Purpose Project Course?

Pablo Picasso said "the meaning of life is to find your gift. The purpose of life is to give it away." It seems that us humans are hard-wired to live a life of meaning but that many of us have never fully explored our gift. This course has been designed to help you unearth your gift and bring it right into your workplace, no matter where you work.

Purpose can be defined as ‘doing something that is meaningful to you and that is of consequence to the world or to others.’ A sense of purpose helps you deal with the ups and downs of work and life. Purpose goes beyond mission, plans and goals. A clear purpose helps you set a goal you will actually achieve. It keeps you inspired, motivated and committed. It’s the thing that will get you out of bed every day itching to get to work.


This Course Will Help You

  • Understand how to bring your own purpose to work (BYO Purpose).
  • Explore your purpose working with the ‘ikigai’ Discover your Purpose model.
  • Clearly articulate and write your own powerful purpose statement.
  • Plan a simple project to help you bring it to life.
  • Pitch your project to your employer, manager or team to seek support.
  • Gain meaning, direction and happiness at work without the need to find another job.

Discover Your Purpose with Ikigai

The Lessons

Do the course over 7 weeks in 7 lessons or access all the lessons on-demand and do the course at your own pace.

Course Welcome: Get acquainted with this course.
Lesson 1: Start it. Set yourself up for course success.
Lesson 2: Learn it. Learn the foundations of purpose.
Lesson 3: Explore it. Dig deep into your own purpose.
Lesson 4: Name it. Write your own purpose statement.
Lesson 5: Plan it. Plan a simple project to bring it to life.
Lesson 6: Pitch it. Pitch your project to your manager.
Lesson 7: Do it. Get started on your project.
Bonus Lesson: Discover the 12 practices of purpose.

Take Your Purpose Pulse-check

  1. How important is it to you, to have purpose at work?
    (Scale of 1-10 with 1 being 'not at all' and 10 being 'an imperative'.)
  2. How 'on purpose' do you feel at work right now?
    (Scale of 1-10 with 1 being 'not at all' and 10 being 'completely'.)
Subtract your score for question 2 from question 1. If you scored 5 or more, this course is for you. Keen to get started?


Your Teacher, Carolyn Tate

“Writing is the only thing that when I do it,
I don't feel I should be doing something else.”

Gloria Steinem

After 20 years in the banking world and 20 years in my own business including the last 10+ years as a writer, I’ve learnt that the grass is not greener on either side of the ‘employee’ or ‘self-employed’ fence. I’ve discovered that I could have been a banker AND a writer, that I didn’t need to leave my job to pursue my purpose.

My own highest purpose is “to write books that truly matter – to me and my readers”. I’ve written five books and am currently writing my next book. My other purpose (yes, we can have more than one) is “to bring purpose to life so together we can build a better world.”

That’s why I wrote The Purpose Project and am bringing this online course to you now. I want to help you fast-track your purpose and teach you what’s taken me more than 10 years to learn.

Today, I’ve sold over 7,000 copies of The Purpose Project and impacted nearly 100,000 people through my podcasts, speaking gigs, blogs and book tours as well as taught hundreds of people how to find their why at work.

The Purpose Project

Find me on LinkedIn.

What Others Say

“Carolyn has helped me get clear on what really matters to me and how I can take immediate action through purpose projects. Her approach is supportive, thought provoking and authentic. I thoroughly enjoyed the time I spent with Carolyn and am more connected to my purpose and what legacy I want to create than ever before!” Bridie

“Carolyn teaches from the heart. Her clarity of purpose and passion for helping others find theirs is as inspiring as it is instructive, making her my go-to expert for living a life ‘on purpose’. From her lived experiences and prolific writing, Carolyn has developed an incredible mastery of her content that readily engages her learners in any medium. I have no hesitation in recommending Carolyn’s teaching to anyone who is looking for more purpose in their work.” Matt

“Carolyn is a truly selfless professional who avails her amazing skill and time to supporting others in pursuing their passion and purpose in life. Her teachings have provided me with the simple tools to be able to find my purpose and bring it to my work so that I live my purpose daily." Penny

“Carolyn is a master at finding and engaging the hearts of her audience. She is an authentic and powerful agent for the change we need in our world.” Cath